1. Science-based facts are the only viable source of truth.
2. Information needs to be applicable, practical and sustainable.
3. Nutrition is key to mental performance, stable daily energy levels and optimal human behavior. (link)
4. Prevention is the best cure. It’s never too early, it’s rarely too late.
5. Start with the smallest habits that bring the biggest results.
6. Keep it enjoyable and memorable in order to bypass memory selectivity.